ORO Labs Raises $100 Million to Expand AI-Driven Procurement Orchestration

ORO Labs, a procurement orchestration platform provider for global enterprises, has raised $100 million in a Series C funding round aimed at accelerating the development of AI-driven procurement operations.

The round was led by Brighton Park Capital and Goldman Sachs Alternatives, with participation from existing investors including Norwest Venture Partners, B Capital, XYZ Capital and Felicis. The investment follows a year in which the company reported 300% revenue growth.

The company says the new capital will help expand its platform and scale global deployments as procurement teams face growing pressure to move faster and manage increasingly complex supply chains.

Legacy procurement tools, often built around rigid and disconnected systems, are struggling to meet those demands, according to the company. ORO’s platform aims to address that gap by orchestrating workflows across people, processes, enterprise systems and AI agents, allowing organizations to automate procurement tasks, accelerate compliance and streamline supplier engagement.

“Demand for orchestration has skyrocketed because procurement teams are under tremendous pressure to move faster, to save more, and to make employee and supplier experiences easier,” said Sudhir Bhojwani, co-founder and CEO of ORO Labs. “Procurement is shifting to a new AI-driven operating model. ORO is powering this change while helping our customers reimagine how procurement delivers impact for the business.”

Large global enterprises are already deploying the platform across procurement processes such as intake, approvals, sourcing, supplier management, risk and compliance. Customers include companies such as The Coca-Cola Company, Siemens Energy and Novartis.

According to the company, its platform is now used in more than 100 countries by Fortune 500 organizations across industries including life sciences, financial services, consumer products, manufacturing, energy and telecommunications.

The latest funding will be directed toward product development, global expansion and customer deployment capabilities.

“ORO is pioneering the modernization of procurement, leveraging next-gen AI to deliver intelligent automation and tangible ROI while preserving the context, controls, and standards that large global enterprises depend on,” said Clare Greenan of Goldman Sachs Alternatives. “We believe ORO’s co-founders, Sudhir, Lalitha, and Yuan, as well as the rest of the ORO team, are uniquely positioned to lead this shift, bringing unmatched domain expertise and strategic innovation to legacy operations.”

Investors at Brighton Park Capital also pointed to the growing role of automation and AI in procurement transformation.

“We are thrilled to partner with ORO Labs as they pioneer the future of procurement. ORO is moving the world’s largest enterprises beyond legacy systems, orchestrating intelligent automation and seamless workflows to operations that desperately need them. ORO’s team exemplifies the kind of visionary innovation we back at Brighton Park Capital — leveraging next-generation AI to solve massive, longstanding business challenges. We look forward to supporting their continued hyper-growth,” said Mike Gregoire and Rik Patel.

As part of the investment, Gregoire and Greenan will join ORO Labs’ board of directors, the company said.