Mojix Merges with Seagull Software

Seagull Software, the developer of BarTender label management software, announced that it has merged with Mojix, a leader in item-level inventory management and traceability. With the merger, Seagull will enhance how companies manage their supply chains, combining product labeling with end-to-end, item-level traceability.

Seagull will leverage BarTender’s global customer base and value-added channel partner network with more than 250,000 customers across 175 countries to deliver innovative traceability solutions utilizing Mojix’s advanced cloud-based SaaS platform.

“We believe that labeling is the key to addressing the traceability challenge,” said Dan Doles, now acting Chief Executive Officer and Director of Seagull. “BarTender’s labeling software is ubiquitous at the front end of the supply chain, enabling the printing of more than 100 billion labels each year.”

Chris Cassidy, newly appointed Chief Revenue Officer of Seagull, added, “By integrating Mojix’s advanced traceability and data platform with Seagull’s powerful BarTender labeling software, we are able to provide our customers with value-added solutions for compliance, sustainability, serialization,
and inventory and asset management requirements across the supply chain ecosystem. Going forward, our customers will have access to an end-to-end traceability solution that captures data at every touchpoint, offering unmatched product visibility for a variety of use cases.”

Nigel LeGresley, newly appointed Chief Operating Officer of Seagull, echoed this sentiment, “This step is a natural evolution of the strategic partnership we announced previously and marks a new chapter in our commitment to enhancing supply chain transparency and efficiency. We will deliver a seamless, cloud-based solution that connects item-level data across global supply chains. This is a game-changer for businesses looking to enhance product authentication, automate inventory management, and improve overall operational efficiency.”

Cassidy told Logistics Management in an interview:

“Mojix is a data-capture point event data company in the cloud that specializes in item-level traceability and visibility. Initially, we focused on RFID-based mass scanning, but two years ago, we realized we could expand to serialized item-level tracking for compliance with Food Safety Modernization Act (FSMA) 204 and Digital Product Passport requirements for luxury retail in Europe, using 2-D barcodes and QR codes. We transitioned to becoming “Data Carrier Agnostic” with a strategy focused on verticals such as industrial, manufacturing, consumer packaged goods (CPG), food, and retail—sectors that are increasingly moving toward compliance and regulatory requirements.”