Grey Orange Inventory Management and Store Execution Tech Now Available on Google Cloud Marketplace Adds

GreyOrange Inc. announced today that the company’s inventory management and store execution application, gStore, is now available on Google Cloud Marketplace.

By providing real-time insights into inventory levels, item locations and stock movements, gStore enables retailers to execute store operations more effectively, simultaneously empowering merchandisers to speed up decision-making on pricing, promotions and placements to boost sales and productivity.

“Bringing gStore to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the inventory management and store execution platform on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “GreyOrange can now securely scale and support customers on their digital transformation journeys.”

gStore works seamlessly with both RFID and non-RFID technologies, offering flexibility to fit any retailer’s existing systems. gStore customers can realize a 45% improvement in productivity, a 5% surge in sales and a 60% increase in daily customer assistance.

“Retailers using gStore on Google Cloud can achieve operational efficiency and customer satisfaction, driving higher revenue and lower costs through enhanced store operations,” said Troy Siwek, gStore General Manager, GreyOrange. “gStore enables retailers to leverage metrics on inventory, traffic, and customer buying habits to make well-informed business decisions.”

gStore streamlines buy online, pick up in store (BOPIS) and ship from store (SFS) processes to minimize order rejections and ensure cost-effective fulfillment. Its RFID capabilities are used to detect theft, preventing organized retail crime (ORC). Additionally, loss of inventory decreases, reducing lost sales opportunities.

Google Cloud Marketplace is recognized globally for its secure, open, and intelligent platform, which supports customers across more than 150 countries. The comprehensive digital hub offers a user-friendly interface, enabling businesses to expand their cloud strategies and operational workflows with ease.