Impact Analytics™, today announced it has added four key women to its leadership team. The company has appointed Maggie Williams Dryden as Vice President and Global Head of Marketing and created three other new business development positions that reflect its commitment to accelerating strategic global growth as the use of AI in retail hits an inflection point.

“These new roles position us to rapidly accelerate our global growth as the retail industry looks at AI to optimize forecasting, planning, supply chain operations, and pricing strategy,” said Prashant Agrawal, CEO of Impact Analytics. “Impact Analytics has always been deeply committed to supporting women in leadership roles and we are thrilled to welcome Maggie, Michaela, Rebecca and Maria to our team. I have the utmost confidence in their ability to help drive our business to the next level.”

The new Impact Analytics leaders are:

• Maggie Williams Dryden, joins the executive team as Vice President and Global Head of Marketing where she will oversee the brand, growth and go-to-market strategy. Williams Dryden specializes in digital orchestration, brand storytelling and accelerating scale for enterprise software organizations in IoT and supply chain technology. Her experience includes marketing and sales roles with The Ritz-Carlton, Mojix, e2open and Manhattan Associates, among others. Williams Dryden resides in Atlanta and holds a BA in Journalism from the University of Minnesota.
• Michaela Walker, joins as Senior Director, Global Business Development. She previously served as a business development leader at Kinaxis, Logility and JDA Software, among others. Walker holds an MBA in Supply Chain Management from Kettering University and a BA in Communication from East Carolina University.
• Rebecca Goldberg, joins as Director, North America Business Development, from Sourcing Journal. Her prior experience includes serving as Director of Client Success for Inturn as well as holding merchandising roles at companies including Tapestry, Victoria’s Secret and The Gap. Goldberg holds an MBA from New York University’s Stern School of Business focused on Entrepreneurship and Sustainability and a BA in Political Science and Spanish from the University of Richmond.
• Maria Brenes, joins as Director of Partnerships to lead the Trusted Partner Program. Her experience in the technology industry lies in launching partner programs at high-growth startups. At Secureframe and Darktrace, she played key roles in driving new revenue growth and expanding market presence through partnerships. Brenes holds an MPS in Global Fashion Management from the Fashion Institute of Technology and a BS in Psychology and Government from Dartmouth College.