French Logistics Software Firm Plants Flag inU.S. Market

Hardis Supply Chain is making its move into North America, joining the scrum of warehouse management system providers vying for a piece of the U.S. logistics software market. The French company, which has quietly built a network of over 2,000 warehouse installations across 25 countries over four decades, is now setting up shop stateside.

The timing reflects both opportunity and necessity. Hardis already counts major brands like Pandora, Manitou, and Duracell among its global clients, but selling and supporting software from Europe has its limits. A local U.S. presence means faster implementations, closer customer relationships, and the ability to compete head-to-head with homegrown WMS providers.

“Expanding to North America is a natural next step in our global growth,” said Nicolas Odet, CEO of Hardis Supply Chain. The company is bringing what it calls “cloud-native technology and logistics expertise” to a market that’s seen no shortage of vendors promising similar capabilities.

Hardis was the first WMS to appear on Google Cloud Marketplace. While competitors have rushed to embrace cloud infrastructure in recent years, Hardis made that bet early, positioning itself as a modern alternative to legacy systems still running on-premise.

The software portfolio extends beyond basic warehouse management. Hardis OMS handles omnichannel order orchestration, while Hardis In-Store Logistics manages retail backrooms and fulfillment. The SC Network module offers Control Tower visibility, 3PL portals, appointment scheduling, and claims management. Add in transportation management, labor optimization, and a warehouse control system that coordinates robotics and automation equipment, and you’ve got a suite aimed at end-to-end supply chain execution.

Hardis is assembling U.S. sales, delivery, and support teams to back up the expansion. The company arrives with established partnerships: systems integrators Tata Consultancy Services and ITOrizon will handle implementations, while technology ties to Google Cloud, Zebra, and Honeywell provide integration pathways. On the automation front, Hardis has lined up partnerships with AutoStore, Exotec, Locus Robotics, Dematic, and Knapp.

Whether that’s enough to break through in a market dominated by Manhattan Associates, Blue Yonder, and a pack of aggressive mid-market competitors remains to be seen. Hardis will get its first real test of American interest at Manifest (booth #1273) and MODEX 2026, where Pandora’s VP of Operations is slated to discuss the jewelry retailer’s experience with the platform.

For now, Hardis is betting that European logistics credentials and cloud-first architecture will resonate with U.S. companies navigating the same warehouse automation and omnichannel pressures their international counterparts have faced for years.