Betco Cleans Up Delivery Execution with 4PL Support from Redwood Logistics

Redwood Logistics announced in a press release its role in revolutionizing the logistics strategy for Betco, a leading manufacturer of commercial cleaning solutions. Redwood, identified as a leading 4PL* by Gartner, helped Betco enhance on-time delivery, bolstering customer service and satisfaction

*“A 4PL is a supply chain services provider that assumes managerial responsibility for the design, build, run, measurement and orchestration of an end-to-end logistics network on behalf of their customer for a fee. A 4PL manages and coordinates the physical execution of logistics operations via internal and/or external parties while delivering end-to-end visibility, management control and optimization via an integrated technology platform.”

Betco has been a prominent name in the commercial cleaning industry since 1950, providing over 350 standard cleaning agents and more than 500 custom formulations to customers across various industries. The company faced critical challenges in ensuring timely delivery of cleaning equipment to multiple locations for high-priority contract customers. Redwood stepped in to address Betco’s delivery challenges by combining full-truckload pickups, inventory consolidation at regional warehouses, and final-mile delivery

“Our collaboration with Redwood has been nothing short of transformative,” said Kyle Knapp Distribution Manager, Betco. “Redwood’s Project Logistics capabilities, including their white-glove, custom-tailored service model, have significantly increased our service levels, reduced costs, and created a significant competitive advantage.”

Redwood has successfully managed dozens of logistics projects for Betco, achieving 100% on-time delivery at a cost-effective price, reliability that has become a competitive differentiator for Betco, enhancing its reputation as a dependable partner in the commercial cleaning industry.

Redwood’s modern 4PL strategy is a unique combination of hands-on execution experience and its mastery of supply chain digitalization. Its 4PL strategy revolutionizes the integration of logistics and technology, enabling significant advantage in today’s fast-paced, volatile and hypercompetitive logistics environment.

To read more about Betco/Redwood, check out the full case study.