Mariner Logistics and Vibe Software Team Up to Bring AI to the Front Lines of Freight Execution

Mariner Logistics has partnered with Vibe Software to launch Mariner Vibe AI, a new layer of automation that plugs directly into a shipper’s existing logistics systems and upgrades them with real-time intelligence.

Mariner Logistics, based in Coppell, Texas, is one of the few asset-based fourth-party logistics providers in North America, giving it a unique perspective on how technology and execution intersect. That experience shaped Mariner Vibe AI — a platform designed to make freight management faster, smarter, and more predictable without forcing shippers to replace their Transportation Management System (TMS) or ERP.

“Mariner Vibe AI delivers the features logistics professionals have wanted from their TMS or ERP for years,” said Ken Apple, Chief Technology Officer at Mariner Logistics. “It streamlines complex workflows, eliminates manual steps, and gives teams the insights they need to make quick, confident decisions.”

Many logistics teams still rely on a mix of spreadsheets, phone calls, and broker negotiations to move freight. Mariner Vibe AI changes that dynamic. The platform acts like an intelligent co-pilot that automates freight procurement, recommends optimal carriers, and manages shipments in real time.

At the core of the system is Automated Spot Procurement, which taps into load boards, carrier data, GPS tracking, and historical shipment patterns to instantly match loads with the best available carriers. The system runs competitive bidding events in minutes, automatically handling quotes and selections that used to take hours or days.

“It’s essentially a digital freight broker operating 24/7 inside the shipper’s network,” Apple explained. “The shipper sets the parameters, and Mariner Vibe AI handles the rest — from bid requests to carrier awards — all with full visibility and control.”

One of the most powerful aspects of Mariner Vibe AI is that it lets shippers manage spot freight in-house without giving up flexibility. The platform engages preferred carriers when available or brings in new options as needed, creating the best of both worlds: the adaptability of the spot market with the control of an internal process.

“Carrier optionality means shippers don’t have to rely as heavily on third-party brokers and their margins,” said Apple. “It also helps prevent the cost creep and service failures that often come with last-minute spot buys. The end result is smoother operations and better use of internal resources.”

As logistics networks grow more complex, tools like Mariner Vibe AI represent a shift from reactive management to proactive optimization. For Mariner Logistics, the partnership with Vibe Software is less about chasing trends and more about solving long-standing challenges in freight execution.

“Shippers have enough data,” Apple said. “What they need are tools that make that data actionable. That’s what Mariner Vibe AI does — it makes technology work for the people running the freight.”

With Mariner Vibe AI, Mariner Logistics and Vibe Software are helping shippers move past the manual grind of freight management toward a more intelligent, responsive supply chain — one where speed and control finally coexist.